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March For Our Lives — Reference Manual

THE MACHINE

A User Manual for the American Gun Industry

The gun industry is not an accident. It is a system — built over decades by corporations, lobbyists, lawyers, and politicians — that manufactures profit from weapons and protects itself from accountability. This is its user manual.

SECTION 01 — PARTS LIST

Components of the Machine

Every machine has components. These are the organizations, manufacturers, legal instruments, financial vehicles, and individuals that form the operational core of the American gun industry — and the political apparatus that protects it.

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SECTION 02 — SCHEMATIC / SYSTEM DIAGRAM

How the Machine Is Wired

Follow the money. Track the personnel. Trace the legislation. Every connection in this diagram represents a documented relationship between components of the gun industry machine. Click any node to learn more.

Lobbying Org
Manufacturer
Legal Architecture
Dark Money / PAC
Key Personnel

Loading schematic...

◈ Checkpoint

KNOW THE MACHINE

Now you've seen the wiring. The PLCAA. The dark money. The gaps in background checks. None of this is inevitable — it was built by people, and it can be dismantled by people.

SECTION 03 — OPERATING PROCEDURES

How the Machine Operates

The gun industry doesn't just make weapons — it runs a systematic operation to maximize profit and minimize accountability. These are its standard operating procedures: the tactics, laws, and mechanisms that keep it running.

Procedure01

PLCAA — The Manufacturer Liability Shield

The Protection of Lawful Commerce in Arms Act (2005) gives gun manufacturers and dealers a unique legal immunity not available to any other product industry. When someone is killed or injured by a gun, PLCAA generally prevents the victims from suing the manufacturer or dealer in civil court. This is not how product liability works for cars, pharmaceuticals, tobacco, or virtually anything else sold in America.

NOTE: No other major product industry in the United States has this level of blanket civil liability immunity. The tobacco industry faced decades of litigation that eventually produced $246B in settlements. The gun industry successfully lobbied to ensure that could never happen to them.
Procedure02

Preemption Laws

State preemption laws prevent cities and counties from passing their own gun safety regulations that are stricter than state law. This is a critical tactic: even when local communities want stronger protections, preemption laws block them. The gun industry pushed preemption laws in state legislatures through ALEC model legislation.

NOTE: Over 40 states have some form of gun law preemption, meaning local communities — including cities that have experienced mass shootings — cannot pass their own gun regulations. Philadelphia cannot pass city-level handgun regulations. Houston cannot. Chicago's local ordinances have been repeatedly challenged.
Procedure03

Castle Doctrine / Stand Your Ground

Castle Doctrine laws — spread through ALEC model legislation — allow people to use deadly force to defend themselves in their homes without a duty to retreat. "Stand Your Ground" extends this to any place a person has a legal right to be. These laws expanded legal justifications for lethal force, making it harder to prosecute killings as criminal homicides.

NOTE: After Florida passed Stand Your Ground in 2005, the number of justifiable homicide claims in Florida tripled. A 2013 Urban Institute study of justifiable homicide outcomes in Stand Your Ground states found: when white perpetrators killed Black victims, homicide was ruled justified in nearly 36% of cases. When Black perpetrators killed white victims, only about 3% of cases were ruled justified.
Procedure04

The Tiahrt Amendment

The Tiahrt Amendment (passed in 2003 riders, renewed annually) restricts the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) from releasing gun trace data to the public, researchers, or local law enforcement agencies. When a gun is used in a crime, the ATF traces where it was sold — but Tiahrt prevents that data from being used to identify gun dealers who disproportionately supply the crime gun market.

NOTE: Studies have shown that 5% of gun dealers supply 90% of crime guns. The Tiahrt Amendment prevents law enforcement and researchers from identifying and taking action against this small group of bad-actor dealers. The NRA and NSSF lobbied hard for Tiahrt specifically to protect high-crime-gun dealers from scrutiny.
Procedure05

SHOT Show — The Industry Trade Show

The Shooting, Hunting, and Outdoor Trade Show (SHOT Show) is the world's largest trade show for firearms and related products, organized by the NSSF every January in Las Vegas. Over 50,000 industry professionals attend. It is not open to the public. At SHOT Show, manufacturers unveil new products, dealers place orders, and the industry's political and policy agenda is set for the year.

NOTE: SHOT Show generates an estimated $88 million in local economic activity for Las Vegas and represents the gun industry's annual opportunity to coordinate messaging and product strategy. Regulations, litigation trends, and political priorities are all discussed. The show grew dramatically after the 2020 pandemic gun buying surge.
Procedure06

The Dickey Amendment — The CDC Research Ban

In 1996, the NRA lobbied Congress to add language to the federal appropriations bill that became known as the Dickey Amendment: "none of the funds made available for injury prevention and control at the Centers for Disease Control and Prevention may be used to advocate or promote gun control." The CDC's entire firearms research budget ($2.6M) was simultaneously stripped from its appropriations. The result was a de facto ban on gun violence research at the CDC that lasted 22 years.

NOTE: Arthur Kellermann, a CDC-funded researcher whose 1993 study found guns in the home increased homicide risk, became the NRA's primary target. The NRA specifically lobbied to cut CDC funding because his peer-reviewed research demonstrated gun risks. The success of this effort meant that gun violence research in the US fell decades behind other public health fields.
SECTION 04 — TROUBLESHOOTING

Where the Machine Is Vulnerable

Every machine has failure points. Here's where to apply pressure right now.

Pressure Points

Restore the Bump Stock Ban

🔴 UrgentLegislative

In June 2024, the Supreme Court struck down the ATF bump stock ban in Cargill v. Garland. Bump stocks were used in the Las Vegas massacre that killed 60 people. Congress must pass legislation to restore the ban — contact your representatives now.

Contact Congress

Defend Ghost Gun Regulations

🟡 ActiveLegislative

In March 2025, the Supreme Court upheld the ATF's ghost gun rule 7–2 (Bondi v. VanDerStok), reversing the 5th Circuit. The rule requires background checks on ghost gun kit sales — over 400,000 untraceable ghost guns have been recovered at crime scenes since 2016. Contact Congress to block any legislation that would roll back this rule.

Find Your Rep

Push to Repeal PLCAA

🔴 UrgentLegislative

The Protection of Lawful Commerce in Arms Act is the gun industry's greatest legal shield. Multiple bills to repeal or narrow it have been introduced — contact your representatives to co-sponsor repeal legislation.

Find Your Rep

Safe Storage Laws — 27 States Left

🟡 ActiveGrassroots

23 states have child access prevention or safe storage laws. States with these laws see dramatically lower rates of youth gun death and suicide. If your state doesn't have one, push your state legislature — it's one of the highest-impact interventions available.

Check Your State

Universal Background Checks

🟡 ActiveLegislative

The Bipartisan Background Checks Act has passed the House and stalled in the Senate multiple sessions. Contact your Senators to demand a floor vote — 90% of Americans support universal background checks.

Contact Senate

FFL Dealer Accountability

🟡 ActiveLegislative

The ATF revoked 160+ gun dealer licenses in 2023 — a record — but weak enforcement has allowed corrupt dealers to operate for years. Push for stronger ATF funding, mandatory inspections, and civil liability for dealers who knowingly sell to traffickers.

Learn More

Red Flag / ERPO Laws — 29 States Left

🟢 OngoingGrassroots

21 states now have Extreme Risk Protection Order (red flag) laws. Push your state legislature if yours doesn't — these laws have been shown to reduce suicide and mass shootings.

Check Your State

Protect CDC/NIH Gun Violence Research

🟢 OngoingLegislative

For 22 years, the Dickey Amendment blocked CDC gun research. Congress restored funding in 2020 — but it's under constant threat from budget cuts and political pressure. Push to protect and expand this funding.

Learn More

Live: Gun-Related Legislation

Data from LegiScan + Congress.gov · Refreshes every 6 hours · Click any bill for details

◈ Directive

BREAK THE MACHINE

The machine runs on silence. It runs on inaction. It runs on the assumption that nothing will ever change. Every law passed, every lawmaker held accountable, every vote cast is a wrench in the gears.

▶ Try the interactive game — Assemble & Break the Machine

119th Congress · 0 Federal Gun Safety Laws Passed · The Machine Is Still Running