Daniel Defense
Premium AR-15 manufacturer whose DDM4V7 rifle was used in the Uvalde school shooting
Overview
Daniel Defense is a premium AR-15 manufacturer that became the focus of intense national scrutiny after the May 2022 Uvalde, Texas school massacre. The shooter, who was 18 years old, used a Daniel Defense DDM4V7 rifle to kill 19 children and 2 teachers.
Daniel Defense's social media marketing — including posts featuring small children with their products — became a flashpoint after the massacre. The company posted an ad on Twitter on May 16, 2022 — eight days before the Uvalde shooting — featuring a small child with the caption "Train up a child in the way he should go." Lawsuits filed by Uvalde victims' families against the company have tested PLCAA's liability shield.
Key Personnel
Marty Daniel
Founder & ChairmanFounded the company in 2001. Stepped down as CEO on February 6, 2023; Rod Reasen was appointed CEO. Marty Daniel remains Founder, Owner, and Chairman of the Board.
Rod Reasen
CEO (since February 2023)Appointed CEO of Daniel Defense on February 6, 2023, following Marty Daniel's transition to Chairman. Has led the company through ongoing Uvalde-related litigation.
Legislative Wins / Policy Impact
- PLCAA protection — initial shield against Uvalde civil liability
- Marketing of "sporting" AR-15 frames that circumvent some restrictions